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If there is no web traffic you will have no business. Further, if your internet site is targeting the wrong kind of traffic it becomes a necessity for you to make some changes. For individuals just starting to manage to get thier feet wet in the wonderful world of internet business, money is scarce. In these instances, optimizing free directory with enhanced website traffic is the greatest route one can follow. You will find millions of other websites on the internet and probably thousands of competitors dealing in your niche of product or services. This should only serve to motivate you to get the most out of the free directory with enhanced website traffic. When starting your web business you need to opt for free directory listings that'll not set you back anything and certainly will also provide you with free exposure. But you ought to know to the fact that among the major difficulties of the directory concept could be the stiff competition to getting listed. There will be hundreds and thousands of people who are just getting started their business and don't have the money to invest, ergo opting for free directory could be their first step. You can choose free directory with reciprocal link exchange. You need to learn free directories that offer this feature. The way in which it works is you will need certainly to upload the pages provided by the directory site and add links of other members to your website. In return, other members will upload the same pages with links to your internet site. The drawback with this kind of free directory usage is that you could be uploading links to your competitor's website or to some adult content web sites. Some of the strategies you can employ to boost traffic to your free directory site include: Produce a search engine optimization or SEARCH ENGINE OPTIMISATION strategy. Sometimes ranked on Google, Yahoo or even MSN has become a fundamental piece of the net business. Not just ranked, but being ranked on the first pages of these websites is imperative. The SEO process enables you to enhance your website to optimize search engine ranking positions. If you are not sure about how exactly to get going with the process, it really is well worth the investment to hire an expert. Still another way to optimize free directory usage and to increase your web traffic is to focus on the keywords that the consumers will find in your website. You need to identify the particular keywords that the consumer's use, that may lead them to your site. You also need to make the potential customer's keyword search be target specific. Avoid generic terms like property or automobile insurance, instead be more specific and use state names - for instance, California automobile insurance laws and so forth and so forth.