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Social bookmarking can be a strategy for Web users to organize, store, manage and search for bookmarks of resources on the web. Quite a few on the internet bookmark management solutions have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is often a significant function of social bookmarking systems, enabling users to organize their bookmarks in flexible approaches and develop shared vocabularies referred to as folksonomies.

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The notion of shared on the web bookmarks dates back to April 1996 with all the launch of itList, the functions of which included public and private bookmarks. Within the subsequent three years, on the internet bookmark services became competitive, with venture-backed businesses for example Backflip, Blink, Clip2, ClickMarks, HotLinks, and other people entering the marketplace.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e-mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.[10] Lacking viable revenue models, this early generation of social bookmarking providers failed because the dot-com bubble burst - Backflip closed citing "economic woes in the start out of the 21st century". In 2005, the founder of Blink mentioned, "I do not think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in strategy."

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, equivalent services Furl and Simpy were released, together with Citeulike and Connotea (occasionally referred to as social citation solutions) and also the associated recommendation system Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at companies and enterprises. In 2007, IBM released its Lotus Connections item.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 using a associated method for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is usually helpful as a approach to access a consolidated set of bookmarks from various computers, organize big numbers of bookmarks, and share bookmarks with contacts. Libraries have located social bookmarking submission service to become beneficial as an quick method to present lists of informative links to patrons.

With regard to producing a high-quality search engine, a social bookmarking program has quite a few benefits more than conventional automated resource location and classification computer software, including search engine spiders. All tag-based classification of Internet resources (for example web web-sites) is accomplished by human beings, who realize the content of the resource, as opposed to software program, which algorithmically attempts to identify the meaning of a resource. Also, people today can come across and bookmark internet pages that have not but been observed or indexed by web spiders. Also, a social bookmarking technique can rank a resource depending on how quite a few times it has been bookmarked by users, which may perhaps be a more valuable metric for end-users than systems that rank resources according to the number of external links pointing to it (even though each varieties of ranking are vulnerable to fraud, and each have to have technical countermeasures to try to handle this).

Social bookmarking can also be susceptible to corruption and collusion.[20] Due to its reputation, some individuals have began contemplating it as a tool to utilize together with search engine optimization to make their web page much more visible. The far more normally a net page is submitted and tagged, the better chance it has of being located. Spammers have started bookmarking exactly the same web page many instances and/or tagging every single page of their website employing a lot of well known tags, obliging developers to consistently adjust their security program to overcome abuses.