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You have to uncover what it really is that your clients or future clients are looking for in a personal trainer. There are plenty of personal trainers who skip this step and miss their chance to mobile fitness marketing systems draw in more business. If you are wise, you will not repeat their mistakes.

The word "research" probably brings to mind men with gray hair and thick glasses who probably haven't had a shower in weeks, poring over dusty old books - in short, mind-numbing tedium. Since you're a mobile fitness marketing, you most likely decided on your job because you're passionate about health, action and client contact - not because you want to sit in front of a computer crunching numbers until your teeth hurt.

There isn't any way around it: if you'd like success, you'll need a marketing plan, and if you want a marketing plan, you'll need to research the fitness market. Market research may be the only way you'll be able to find out what your customers look for in a personal trainer, what areas the competition excel in and what their weaknesses are, and what strategies fitness email marketing you will need to bring customers to your door.